
Graphic Designer
Focused on branding, digital design, and marketing collateral. With 7+ years of experience and a clean, bold visual style, I help teams and businesses bring their ideas to life with purpose and care.I’m detail-oriented, fast-moving, and comfortable balancing creative direction with practical marketing needs. Whether it’s a full brand refresh or a single campaign graphic, I bring intention and clarity to every project.If you’re interested in working together or just want to talk design, feel free to reach out.
Marketing Campaigns, Print & Digital Ads, Visual Strategy
Goal:
To create sharp, strategic ad designs that build Edlio’s credibility, support sales goals, and speak directly to the needs of K–12 leaders.Overview:
At Edlio, a leader in K-12 communication tools, I’ve designed a wide range of marketing materials to support product launches, sales campaigns, and brand awareness. From high-impact print ads to digital campaigns, each piece was created to grab attention, reinforce brand identity, and communicate clearly with school and district decision-makers.My Role:
I served as the lead designer for all advertising materials, shaping the visual language and ensuring consistency across channels. This included:• Designing print and digital ads for campaigns across trade shows, email, web, and social• Developing layouts that highlight key messaging and drive clear calls to action• Collaborating with the marketing team to align visuals with strategy and timelines• Maintaining brand consistency while introducing fresh design approaches for each campaign
Branding, Packaging, Print, Web Design
Goal:
To create a memorable, branded experience that breaks through the noise, positioning our product ecosystem as the simple, all-in-one solution tech directors didn’t know they needed.Overview:
District Dash was designed to demonstrate how seamlessly our suite of products can work together to simplify their day-to-day operations. Through engaging gameplay, tech leaders experienced firsthand how our solutions streamline workflows, boost efficiency, and reduce stress.My Role:
I led the creative direction and executed all design elements, including:• A bold, high-impact game cover to attract attention• A clear, informative game manual to support easy onboarding• Custom packaging with thoughtful layout and visual hierarchy• A responsive landing page designed for product education and lead generation
A collection of freelance illustration work created for a range of clients, from small businesses to personal commissions. Each piece was designed to match the client’s vision while keeping the style bold, clean, and adaptable. Whether it’s for branding, merch, or storytelling, these illustrations show the creative flexibility I bring to every project.Interested in custom work? Feel free to reach out.
Illustration, Branding, Layout Design
Goal:
To design a professional, memorable challenge coin that embodies the Louisiana National Guard's identity and leaves a lasting impression on recipients.Overview:
This custom challenge coin was created for the Louisiana National Guard to honor service, values, and state pride. The design needed to capture the organization's mission while incorporating both heritage and symbolism meaningful to its members.My Role:
I was responsible for the full design and illustration of the coin, which included:• A bold, symmetrical front and back design layout• Custom vector illustrations including the pelican/fleur-de-lis motif and Minuteman silhouette• Integration of core values, Accountability, Diversity, Integrity, and Loyalty, into the visual hierarchy• Typography and border treatments that reinforce a sense of honor and formality
Branding, Product Design, Packaging, Marketing Collateral
Results
•24 sales meetings vs. only 1 in the prior 17 years
•24x increase in enterprise outreach
•$500 cost per qualified leadGoal:
To create a memorable, highly shareable experience that celebrated school leadership and built strong emotional connections with our brand, one district at a time.Overview:
Every Child Needs a Champion was a bold, attention-grabbing marketing campaign aimed at K-12 school district leaders. The campaign centered around sending custom championship wrestling belts to over 200 school districts as a symbol of their commitment to student success, turning administrators into “champions” for their kids.My Role:
I led the visual and creative execution of the campaign, including:• Designing fully custom wrestling belts that were both playful and premium• Developing packaging that elevated the unboxing experience and reinforced the “champion” concept• Creating branded marketing inserts and print materials to tie the message together
UI/UX Design, Webflow Development, Branding
To View The Website
Results:
•71% increase in total website visits YoY
•36% increase in engaged visits YoY
• SEO experiment (Nov 8, 2024 - Jan 8, 2025): Mobile app page moved from page 7 to page 1 for: "school mobile app", "school mobile app for parents", and "branded mobile app for schools"Goal:
To create a modern, easy-to-navigate website that effectively communicates Edlio’s value to school districts, while also building internal capacity for long-term updates and scalability.Overview:
Edlio, a leader in K-12 communication tools, needed a website that better reflected the strength of their product and the professionalism of their brand. I led the visual redesign of their marketing site to create a more modern, intuitive, and conversion-focused experience, with development executed in Webflow with a hired partner.My Role:
I was responsible for the entire design strategy and collaborated closely on development. This included:• Designing a clean, flexible UI system tailored to key decision-makers in education• Improving content hierarchy and messaging flow for clarity and engagement• Working with a Webflow developer to ensure design fidelity and site performance• Learning Webflow hands-on to maintain and update the site post-launchBefore vs. After:• Navigation: Simplified and streamlined, making it easy to find essential info without clutter.• Visual Design: Updated typography and consistent branding create a fresh, professional look.• Content Layout: Improved hierarchy and whitespace for clearer messaging and readability.• Responsiveness: Fully optimized for mobile and tablet devices, ensuring accessibility on any screen.
Print Design, Brand Consistency, Sales Enablement
Goal:
To create clear, compelling materials that support Edlio’s brand presence and help the team communicate effectively with schools and districts across the country.Overview:
As part of Edlio’s in-house creative team, I designed a wide range of marketing materials to support events, outreach, and sales conversations. These pieces were used across print and digital formats to help communicate product value and reinforce brand consistency for K–12 decision-makers.My Role:
I led the design of all collateral from concept to final production. This included:• Designing brochures, one-pagers, and flyers for events, sales meetings, and email campaigns• Collaborating with marketing and sales teams to align visuals with messaging goals• Applying Edlio’s brand system consistently across materials while evolving it when needed• Preparing files for print and digital distribution with attention to detail and accessibility
Content Design, Marketing Collateral, AI-Enhanced Workflow, Cross-Team Collaboration
Goal:
To consistently produce compelling, high-quality downloadable resources for K-12 leaders that drive leads and position Edlio as a trusted thought leader in the school communication space.Overview:
Each week, Edlio released a new lead magnet, ranging from toolkits to checklists, designed to engage school administrators and spark interest in our platform. These campaigns were supported by email and social media and needed a clear, polished visual identity to maximize credibility and performance.My Role:
I handled the full design execution for each lead magnet. While our Creative Marketing Manager used AI tools to accelerate copy development, I focused on building visually engaging, on-brand layouts that worked across multiple platforms. This included:• Designing clean, modular layouts for lead magnet PDFs• Creating visual systems for titles, graphics, and icons• Ensuring alignment with brand style while keeping content flexible• Supporting quick turnarounds without sacrificing clarity or quality
Design Explorations & Side Projects
A collection of creative experiments, quick-turnaround projects, and supplemental design work, some completed independently and others created within my employer’s environment.These projects pushed creative boundaries and developed new skills while delivering polished design solutions under varied constraints and timelines.Each piece reflects adaptability to different design challenges with a focus on clarity, brand alignment, and visual impact.
AI-generated trailer parody for Edlio marketing.
Concept, Script, AI Prompting, Editing, Motion Design
Goal:
Create a satirical trailer reimagining back-to-school registration as a Mad Max style survival scenario, aimed at connecting with school tech directors through humor and storytelling.Overview:
I used Google Veo to generate cinematic scenes, then brought everything into Adobe Premiere and After Effects for editing, pacing, sound design, and color correction. The video was part of a creative marketing concept developed with Edlio’s team and aimed at K-12 education audiences.Tools:
Google Veo, Adobe Premiere, Adobe After Effects
Social Media Design
Chasing Aces Social Campaigns
A collection of social media graphics created for Chasing Aces, supporting events, promotions, and ongoing brand engagement.These social graphics outperformed video formats by 147%, driven by clear visual hierarchy, bold typography, and platform-aware design decisions.Produced in-house under tight timelines, each piece balances creative exploration with brand consistency and real-world constraints.
Aces Cup
Closest to the pin
Rage at the Range
Fright Night
Fairways & Fairytales
Lunch
Team Up Tee Off
Wine & Wedges
Espresso